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A Winnipeg-based bookkeeping, tax and advisory firm helping small and medium-sized businesses gain clarity, confidence and control over their finances.
Who We Are
McDaniels Consulting and Financial Services is a Winnipeg-based bookkeeping, tax, and advisory firm dedicated to helping small and medium-sized businesses gain clarity, confidence, and control over their financial information. What sets us apart is our commitment to quality and partnership: we leverage industry-leading tools with professional expertise to deliver accurate, timely, and strategic financial support.
We believe small and medium-sized businesses deserve the same level of financial clarity and support as large corporations. We saw entrepreneurs struggling with uncertainty — unclear numbers, missed deadlines, and a lack of strategic guidance — and we set out to change that.
Today we provide more than bookkeeping and tax filing. We offer clarity, so you always know where your business stands; confidence, so you can make decisions backed by accurate data; and control, so your finances support your goals instead of holding you back. With a commitment to professionalism, integrity, and long-term partnership, we help business owners build stronger, more sustainable futures — one clear financial step at a time.
To be the most trusted and valuable partner for small and medium-sized businesses, empowering them with financial clarity and positioning them for sustainable growth and long-term success.
To help small and medium-sized businesses gain clarity, confidence, and control over their financial information by delivering timely, accurate, and professional bookkeeping, tax filing, and advisory services.
Our Core Values
We uphold the highest ethical standards in everything we do. Your trust is our most valuable asset, and we protect it through honesty, transparency, and confidentiality.
Every number matters. We deliver precise, reliable financial information so you can make decisions with confidence.
We bring discipline, structure, and expertise to every engagement — ensuring your business receives the level of service it deserves.
We don't just manage your books; we walk alongside you. Your goals become our goals, and your success becomes our mission.
Our Team
Founder
With an expansive accounting and strategic management background, Alexander has over 15 years of experience across diverse industries — including banking and financial services, construction, real estate, not-for-profit, and gaming and entertainment. He holds a Bachelor's degree in Public Administration from the University of Abuja, an Associate Chartered Accountant (ACA) certification from the Institute of Chartered Accountants of Nigeria (ICAN), a Chartered Global Management Accountant (CGMA) certification from the Chartered Institute of Management Accountants (CIMA, United Kingdom), and a Chartered Professional Accountant (CPA) certification from CPA Canada. He is passionate about accounting and financial reporting integrity, and enjoys spending time with his family, traveling, listening to good music and watching soccer.
Certifications & affiliations: Chartered Professional Accountant (CPA, CPA Canada) · Associate Chartered Accountant (ACA, ICAN) · Chartered Global Management Accountant (CGMA, CIMA, UK) · B.Sc. Public Administration, University of Abuja.
Join hundreds of businesses and individuals across Canada who trust McDaniels Consulting.
We embrace modern tools, cloud accounting, and efficient workflows to give you faster insights and a smoother financial experience.
Every business is unique. We tailor our approach to your needs, your pace, and your vision for growth.